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During the last few years before the market started to turn downward, it was virtually a guarantee that you would be able to sell your home if you put it on the market. In fact, there were many markets that were a virtual hot bed of activity, with bidding wars inciting prices well above the asking price. The low interest rates at the time were all the encouragement buyers needed to start snatching properties at a historic rate. As a result, numerous investors were able to double the investment they had made in short period of time.
As many predicted would happen; however, the real estate bubble did indeed burst and many are predicting that the market of 2008 will make the preceding two years seem like a cakewalk. Once hot markets have declined rather rapidly, leaving investors and homeowners alike wondering what they can do to sell their properties as loan underwriting guidelines tighten and the market floods with inventory.
If you find that you absolutely cannot wait until the market turns around to sell your property and must sell it now, your best hope may be creative marketing tactics.
The first thing that must be understood about the current market is the fact that the market is rife with choices. A few years ago buyers felt a decided pressure to move and move quickly when searching for a property. Choices were few and the best properties were likely to be snatched up as soon as they hit the market. Today that is not the case. There are far many more properties on the market, prices are lower and buyers know they have the advantage of being able to take their time looking. This means if you are going to be competitive in selling your property, you will need come up with something that will set your property apart and entice buyers.
In the last few years before the market crashed, sellers had no need to use seller concessions. In areas where the inventory is high; however, seller concessions are becoming far more common. Basically, a seller concession is anything that a property owner uses to curry favor with buyers. The range of possible seller concessions varies quite a bit. For example, you might provide a decorating allowance if your carpet is outdated or even provide a contribution toward closing costs in order to encourage first-time home buyers to consider your property.
In the past these types of concessions were not usually offered until buyers and sellers were in the process of negotiating. In most cases, such concessions would not even be offered until something turned up in the inspection. That does not mean that they cannot be offered during marketing; however, in order to attract prospective buyers.
The key is to recognize that the balance of power has definitely shifted. Buyers hold the upper hand right now and sellers must be prepared to do what they can to attract them. If you have already taken certain steps to move your property such as pricing it aggressively then you may wish to consider making some concessions to increase the interest of buyers.
One option would be to pay points for the buyer. This is actually a situation that provides a win for both buyers and sellers. Let us say you have a property listed at $150,000. If you slashed the price 3% then you would be taking $4,500 off the price. You could use that same amount of money; however, to purchase mortgage points for the buyers. In fact, you might even find that you can purchase a substantial amount of points for a bit less money. This strategy would allow buyers to obtain a much lower interest rate and as a result a far lower monthly payment. This would make your home more affordable than similar homes in the neighborhood and may just provide the incentive buyers need to snatch up your home.
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